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Union Calling is dedicated to strengthening unions through the innovative use of telecom and online voting technologies.

We pioneered new, union-friendly applications of voice broadcasting. We developed lightning-fast automated polling of members and the general public. We made virtual union “town hall” meetings easy for leaders to conduct. And we are the only company in North America that offers secure online voting exclusively to unions.

Contact us personally to discuss your needs. Take advantage of our years of experience serving hundreds of local, provincial and national unions across Canada. Naturally, we are a Union Shop and proud of it.


Automated Polling Evolution

Union Calling is now offering advanced automated polling services. This technology has grown to the point that it can accomplish all of the objectives of live polling at a fraction of the price.

PollingHere are some of the features which now make this possible:

  • Inbound polling (direct number and/or left on voice message)
  • Multiple Choice Response questions
  • Multi-digit input questions
  • Voice Response (Open Ended) questions
  • Hot Transfers
  • Response Rotation (randomization of multiple choice responses)
  • Question Rotation (randomization of Item Groups)
  • Detailed Reporting

If you are considering membership or general public polling, contact us for details on these advanced features. Our prices will remain the best in the business and the accuracy and reach of your polling will be state-of-the-art.


a_global_meeting_place_lgExecutive Town Hall Meeting

Union Calling is now offering the full functionality of our town hall platform to be used for all your conference call needs. This will be particularly useful for conference calls of a geographically-dispersed Executive Board or similar group. Finally, you can have a conference call without people talking over each other.  There is a maximum of 50 participants and they will have the same ability to ask questions and respond to polls as they would in a Union Town Hall, at a highly competitive price. Participants can call in using a toll free number or we can call them at a client-specified time with an invitation to participate. You would receive our standard detailed report and an audio recording of the meeting.


Image of headphones and soundwave isolated on a white background.Union Town Hall Audio Streaming Feature with PowerPoint Integration

Union Calling is now offering Audio Streaming in conjunction with a Union Town Hall. This allows members to participate using a computer, smart phone or tablet. They would have the ability to type in a question, respond to poll questions and listen to the event. You also have the ability to cast PowerPoint slides or jpeg images. Currently, this feature has a maximum of 2000 participants. The URL participants would link to can be sent out using email, social media, your website or by an announcement call.


Union Town Hall High Capacity Toll Free Line

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When conducting a Union Town Hall it is always preferable to have most of the membership on the line before you begin the formal meeting. This is difficult to achieve in a timely way with larger events as the Canadian telecom system in many areas of the country just can’t handle the speeds at which we want to dial. Union Calling’s new high capacity line, however, can handle 20,000 inbound callers for any event, which allows you to bypass dialing altogether. This means you can begin your event at a precise time with the confidence that all who wish to participate can call in and connect at essentially the same time.


sms-6-xxlShort Message Service (SMS)

To reach members’ smart phones with text messages, Union Calling now offers an SMS service. Recipients need to opt-in to allow you to contact them by SMS.


  • Quarter-million calls made during Toronto CUPE Strike

    CUPE 79In the longest-ever strike in Toronto Civic workers’ history, the 26,000 members of CUPE Local 79 and TCEU Local 416 staged an epic showdown with Mayor David Miller, who was determined to wring massive concessions from City employees. Miller particularly targeted the longstanding sick day banking system that had been negotiated years ago in lieu of a wage increase. Over the course of the nearly six-week strike, Local 79 President Ann Dembinski and Local 416 President Mark Ferguson used Union Calling several times to update members on bargaining, quash rumours, announce rallies, bolster morale and, finally, announce a settlement that was a clear victory for the unions. A total of more than 250,000 calls were made and Union Calling statistics revealed that the vast majority of members listened to their presidents’ messages from start to finish.
  • Majority in Toronto think union gains are at risk today says Union Calling/Forum Research poll; 75% support right to strike

    In the first poll by the new partnership of Union Calling and Forum Research, it was found that the majority of Torontonians are aware of the historical contributions the labour movement has made to life in Canada, and they understand that some of these gains could be at risk if not defended with the same fervour that characterized the union movement in the past. Three out of four Torontonians support the right to strike and 62% believe that unions are as necessary today as they ever were. See full report. Union Calling, Canada’s largest provider of telecom technology services exclusively to unions and their allies has teamed up with Forum Research, one of Canada’s most respected opinion research firms to offer fast, accurate and inexpensive polling to unions that want to measure membership and general public opinion. “We are pleased to be able to now offer our clients top flight polling in cooperation with a company whose track record for accuracy is unparalleled,” said Bill Reno, Union Calling founder and president. “Precise knowledge of membership and public opinion empowers unions to conduct more successful and economically efficient campaigns." The poll on public attitudes towards unions was conducted by the Union Calling/Forum Research partnership for Toronto’s Local 113 of the Amalgamated Transit Union on August 13 and 14, among a randomly selected sample of 1207 Toronto adults 18 years of age and older. The poll was conducted by Interactive Voice Response (IVR) and has a margin of error of plus or minus 3%, 19 out of 20 times.VoteYesVoteYesVoteYes
  • Amalgamated Transit Union Local 1573 - Management's Run Around StoppedBrampton Transit

    Brampton Transit management tries to change policies over the union's objections. Local President calls members on a Sunday afternoon to alert them not to sign anything and reassure them the union would be filing a Policy Grievance. When the members show up on Monday morning, all refuse the sign a statement that they had read and will comply with the new policy. The union was then able to negotiate changes in the policy.
  • "One step ahead of management"

    We used Union Calling to alert our members on Sunday of Brampton Transit's plan to adopt new policies that would violate our collective agreement. I told our members, in no uncertain terms, that we would grieve these violations. On Monday, when management said that the union approved these new policies, our members knew it was a lie, and responded accordingly (in no uncertain terms!). Union Calling kept us one step ahead of management. It's a great service that helps us level the playing field.
    Stan Dera, PresidentStan Dera, PresidentATU Local 1573
  • MGEU - Healthcare Benefits Improvement

    MGEU PresidentThe Manitoba Government & General Employees' Union calls over 5,000 members to advise them of improvements to the Healthcare Employees' Benefits Plan and alert them to the information package being mailed. Members are urged to complete and return the benefits forms and given information on where to call if they have any questions.
  • "Helped win a certification vote"

    Union Calling was a key component of our communications campaign, which helped us keep DynaLIFE Dx employees informed prior to, and following, the successful union certification vote.
    Scott PattisonScott PattisonHealth Sciences Association of Alberta