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Union Calling is dedicated to strengthening unions through the innovative use of telecom and online voting technologies.

We pioneered new, union-friendly applications of voice broadcasting. We developed lightning-fast automated polling of members and the general public. We made virtual union “town hall” meetings easy for leaders to conduct. And we are the only company in North America that offers secure online voting exclusively to unions.

Contact us personally to discuss your needs. Take advantage of our years of experience serving hundreds of local, provincial and national unions across Canada. Naturally, we are a Union Shop and proud of it.


Automated Polling Evolution

Union Calling is now offering advanced automated polling services. This technology has grown to the point that it can accomplish all of the objectives of live polling at a fraction of the price.

PollingHere are some of the features which now make this possible:

  • Inbound polling (direct number and/or left on voice message)
  • Multiple Choice Response questions
  • Multi-digit input questions
  • Voice Response (Open Ended) questions
  • Hot Transfers
  • Response Rotation (randomization of multiple choice responses)
  • Question Rotation (randomization of Item Groups)
  • Detailed Reporting

If you are considering membership or general public polling, contact us for details on these advanced features. Our prices will remain the best in the business and the accuracy and reach of your polling will be state-of-the-art.


a_global_meeting_place_lgExecutive Town Hall Meeting

Union Calling is now offering the full functionality of our town hall platform to be used for all your conference call needs. This will be particularly useful for conference calls of a geographically-dispersed Executive Board or similar group. Finally, you can have a conference call without people talking over each other.  There is a maximum of 50 participants and they will have the same ability to ask questions and respond to polls as they would in a Union Town Hall, at a highly competitive price. Participants can call in using a toll free number or we can call them at a client-specified time with an invitation to participate. You would receive our standard detailed report and an audio recording of the meeting.


Image of headphones and soundwave isolated on a white background.Union Town Hall Audio Streaming Feature with PowerPoint Integration

Union Calling is now offering Audio Streaming in conjunction with a Union Town Hall. This allows members to participate using a computer, smart phone or tablet. They would have the ability to type in a question, respond to poll questions and listen to the event. You also have the ability to cast PowerPoint slides or jpeg images. Currently, this feature has a maximum of 2000 participants. The URL participants would link to can be sent out using email, social media, your website or by an announcement call.


Union Town Hall High Capacity Toll Free Line

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When conducting a Union Town Hall it is always preferable to have most of the membership on the line before you begin the formal meeting. This is difficult to achieve in a timely way with larger events as the Canadian telecom system in many areas of the country just can’t handle the speeds at which we want to dial. Union Calling’s new high capacity line, however, can handle 20,000 inbound callers for any event, which allows you to bypass dialing altogether. This means you can begin your event at a precise time with the confidence that all who wish to participate can call in and connect at essentially the same time.


sms-6-xxlShort Message Service (SMS)

To reach members’ smart phones with text messages, Union Calling now offers an SMS service. Recipients need to opt-in to allow you to contact them by SMS.


  • "An awesome tool!"

    Within 3 hours of my first call to Union Calling, our 1200+ members across Canada began receiving our message. With a 90% successful connection rate, and an average cost of less than a postage stamp per member, this is the most efficient and effective means of getting a message out that we've found! We plan to make it an integral part of our negotiation communications.
    Michael Reed, Secretary-TreasurerMichael Reed, Secretary-TreasurerAir Transat Component of CUPE Locals 4041, 4047 & 4078
  • CUPE Ontario and Council of Canadians - Bottled Water Ban Campaign

    Waterbottle banCUPE Ontario and Council of Canadians - Bottled Water Ban Campaign The bottled water industry has become hugely profitable by undermining public faith in the safety of municipal water systems. A 15-city speaking tour across Ontario featured Maude Barlow, Senior Advisor on Water to the President of the UN General Assembly and national chairperson of the Council of Canadians, and Sid Ryan, CUPE Ontario President. Union Calling was used by both organizations to call their members in each city to inform them of the issue and invite them to the public meetings, which were very successful. Thousands were called in Windsor, Brockville, Midland, Waterloo, St. Catharines, Toronto, Kingston, Whitby, London, Guelph, Ottawa, Owen Sound, Cobourg, Sault Ste. Marie, North Bay, Kenora and Peterborough.
  • Majority in Toronto think union gains are at risk today says Union Calling/Forum Research poll; 75% support right to strike

    In the first poll by the new partnership of Union Calling and Forum Research, it was found that the majority of Torontonians are aware of the historical contributions the labour movement has made to life in Canada, and they understand that some of these gains could be at risk if not defended with the same fervour that characterized the union movement in the past. Three out of four Torontonians support the right to strike and 62% believe that unions are as necessary today as they ever were. See full report. Union Calling, Canada’s largest provider of telecom technology services exclusively to unions and their allies has teamed up with Forum Research, one of Canada’s most respected opinion research firms to offer fast, accurate and inexpensive polling to unions that want to measure membership and general public opinion. “We are pleased to be able to now offer our clients top flight polling in cooperation with a company whose track record for accuracy is unparalleled,” said Bill Reno, Union Calling founder and president. “Precise knowledge of membership and public opinion empowers unions to conduct more successful and economically efficient campaigns." The poll on public attitudes towards unions was conducted by the Union Calling/Forum Research partnership for Toronto’s Local 113 of the Amalgamated Transit Union on August 13 and 14, among a randomly selected sample of 1207 Toronto adults 18 years of age and older. The poll was conducted by Interactive Voice Response (IVR) and has a margin of error of plus or minus 3%, 19 out of 20 times.VoteYesVoteYesVoteYes
  • Labour Day Parade callout gets ACTRA Toronto out in forceACTRA Rally

    A call to ACTRA Toronto members by President Heather Allin sparked a large turnout to the 2009 Toronto Labour Day Parade. With the theme: "More Canada on Canadian TV" ACTRA's lively contingent marched the 4.5-kilometre route from University Avenue to the Canadian National Exhibition along with thousands of other union members from dozens of other unions in one of the largest parades in Toronto Labour history. "Bring your family and friends and let's have a blast!" Allin told her members, and they did.
  • "A lot better than a letter"

    It was really something getting a personal message from the president. It didn't matter that it was a recording because everyone knows he couldn't call us all individually. What matters is that he wanted to communicate something important to us and he did it in his own voice. It's a lot better than a letter, a lot more personal. Everybody I've talked to who got the call was impressed.
    Jim Koppens, Secretary-Treasurer, Toronto Division.Jim Koppens, Secretary-Treasurer, Toronto Division.UFCW Local 1000A
  • Hotel workers rally and protest U.S. firings

    Hotel RallyA Union Calling broadcast with a multilingual greeting helped pack the Council Chamber at Toronto City Hall with 600 members of Unite Here Local 75 celebrating International Hotel Workers' Day. Local President Paul Clifford then led the members on a march to the downtown Hyatt hotel to protest the abrupt firing and replacement of 100 non-union Hyatt workers in Boston. Toronto was the first of 12 cities across North America where UniteHere staged public demonstrations against Hyatt's unfair treatment of its workers.